Security — the missing link? |
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Linking off the shelf products with financial services for supermarkets has always been difficult. 4bi provide an ideal platform for retail outlets to link the shopper with their financial services. Until now there hasn’t been a link between what customers see on the shelves and the financial services the retailer has to offer. In the past the only place to see this information was outside the coffee shop or on the way to the in-store public conveniences, neither location being idea for such serious product offerings. Recent times has seen some stores move their displays of financial services to the check out where they can be seen and browsed more easily. With 4bi’s program your customer can see a product on the shelf, simply taking a voucher from the display means your customer has taken the first step to buying a suite of products most of which you or your affiliates will supply. Imagine being able to advertise in store that you’ll give your customers 15% or more off their home contents insurance, and/or that they’ll earn extra points towards your loyalty program each and every month. Imagine being able to brand their home with your mark, security from a psychological point of view is very powerful, passwords and confidential information are shared; this relationship can be likened to the one that individuals have with their doctors or banks, this helps you build a retention program that’s strong and reaches right inside the home. The social aspect of providing security should not be overlooked. Those who provide it become inner-circle and closer to the family. Traditional security companies lose less than 2% of their customers year on year. For more information about how 4bi can help you get closer to your customers and stay there please contact us on: T: 0203 006 0461 Option 1 |
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Supermarkets & FMCG |
